9 gold for losing a BG, 147 Order Resources for winning; what's the point of this?

How does Blizzard legitimately think this makes any sort of sense?I lose a BG, I get 9 gold and 25 Artifact Power. 9 gold at level 110. What?I win a BG, I get 200 Artifact Power and 147 Order Resources from a blue box. Yes, that's literally what I got from the box. Nothing else. Not even a Mark of Honor for old gear.How is this acceptable in any way?