Daily reminder that character services are ridiculously overpriced

At least on EU. Finding myself wanting to faction change to play with my friends but also finding hard to justify 30€ for that. It's almost cheaper to just buy another license and raf myself to 90 or 100 or something. I get it that they are kinda price-gated so people dont abuse it but Still..I absolutly love Blizzard but come on, enough with the greed.